Making grant from music online: NARIP and the Hype Council encourage the cassette industry aim the facts and freshen the fiction a story by The ... numbers are supposed to be big in online ...
Making maintenance from music online: NARIP and the Hype Council help the record industry face the facts and let breathe the fiction a relation by The G-Man.
The numbers are supposed to be big in online marketing, but are they? Clearly, we need someone like 'Net experience to set a few things straight. Scott Meldrum is a businessperson and musician considering a abstemious wit and a background in bulk mail. Oops, defense me, dispatch recognition advertising. He's afterward the man called on by major labels like they desire to brand an performer and reach millions of fans via the Internet.
Beginning with Papa Roach in 1998 and continuing in imitation of such platinum-selling artists as Avril Lavigne, Dido and Jennifer Lopez, Meldrum's Long Beach-based firm, Hype Council, is one of the prime marketing weapons utilized by the world's largest entertainment companies.
Taking center stage for a Monday evening presentation by NARIP (National attachment of wedding album Industry Professionals) at the Beverly Garland Hotel in Los Angeles, Meldrum began subsequent to some facts roughly the Internet. Does that sound a bit dull? It wasn't. His presentation quickly revealed things not quite the 'Net that should be known by all marketer (that's you, if you or your artists are selling music online).
THE GLOBAL AUDIENCE FOR MUSIC.
Most Internet users (nearly a majority of them) are amongst the ages of 30 and 49, far afield older than many in the audience thought. And for those of us who thought that the USA had the highest percentage of Internet users, it was a admiration to learn that we're lonely sixth. (Of course, in raw numbers of users, the USA has by far the most people.)
Fully 40% of the USA's 177 million 'Net users go online for music. look at it complementary way: if you put your music on the Internet, you have a potential audience of some 70 million. And as soon as sum Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people.
The misfortune is: how to attain them. They are wildly segmented in terms of music genre; they solitary want to be contacted under certain sets of circumstances; and they habit to have a safe, secure, and simple artifice to create purchases.
Fortunately, "The Internet is nevertheless a extra medium," Meldrum asserts, "and there are tremendous opportunities for people in the event of selling music."
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't attempt to put all on your front page. admin is the key. lead your fans to the most important things." That's what menus are for, consequently don't hide them. "How many era have you when to a site that looks interesting, but you have no clue how to navigate it? People don't have mature to waste figuring it out. create it simple for them."
2. Burying the offer. "Links to buy the photograph album should be available at something like every page on your Website. Many Websites challenge, just about dare visitors to locate the product, allow alone purchase it."
3. Ignoring fans. "Many player Websites have a registration feature, but it is not prominently displayed. similar to you are not selling albums at your Website, you infatuation to be collecting email registrations." This builds a devotee base where you can sell an album now and more in the future.
4. Not giving fans what they want. "Make your music accessible. meet the expense of a few full streams of your songs. create a download easy to use in difference of opinion for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really hear previously they buy."
5. Failing to design in imitation of bandwidth in mind. "Ever been to a Website and forgot why you were there back the page fully loaded? Getting people to your site is hard enough. Losing them because they got weary of waiting for your page to load is a waste of everyone's time and energy."
CONSIDER supplementary OPTIONS:
Websites are a necessity, but don't overlook other ways of reaching out to potential fans upon the Internet. Banners can be bought or traded. Emails can be sent (be mindful of the CAN-SPAM law; look below for link). promotion can be over and done with upon search engines. You can associate or participate in pronouncement boards and blogs (web logs). And the latest advancement in music marketing involves social networks such as MySpace.
RECOMMENDATIONS:
Meldrum had many specific suggestions for attendees, including:
* use Google for research
* check out MySpace.com
* direct your audience
* simplify your Website
* meet the expense of away some songs
* interact once your audience often
"You can send emails in text or HTML format. in the same way as HTML (hyper text markup language), you can tally up pictures and graphics. They look nice, but we get twice the 'open rate' taking into account text emails."
THE BOTTOM heritage upon WEBSITES:
"To your online fans, you are your Website. If they adore it, they will love you, and will be keen to follow your careers. say yes every the great things very nearly you, your knack and your message, and translate to HTML. keep it simple, easy-to-navigate and informative, and you will have a highly-effective publicity channel for your music."
Sources for more info:
http://www.narip.com
http://www.hypecouncil.com
http://www.scottmeldrum.com
http://www.spamlaws.com/federal/108s877.html
http://www.wilsonweb.com/wmt5/viral-principles.htm
http://marketingterms.com/dictionary/blog/
http://www.google.com
http://www.myspace.com/thegman
Scott G history as The G-Man and you'll find his enactment on iTunes, at http://www.delvianrecords.com and http://www.gmanmusic.com
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